Originally Posted by emst
recolor it, we all have programs that we can do that in ourselves,
The thing is that this isn't always the case. Some people use other programmes for scrapping which don't allow for re-colouring of things, and for those people it would be very frustrating if there was an element or a paper which was only available in one colour.
Also, as Debra said, some people don't want to have to do the re-colouring themselves, or maybe don't know how to do it well, even if their programme allows it.
I do agree with the re-colouring of the same items for different kits though - that is a bit cheating!!