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A pretty or unique color scheme catches my eye initially ... but ultimately it's something unique about the kit that will drive me to make the purchase. It doesn't necessarily have to be a unique element ... but maybe a pretty pattern on a paper or element that I haven't seen before or that will work with something that I need to scrap. I love beautiful papers! I like a kit that coordinates a beautiful pattern of paper with a solid. I love to cluster, too ... so I love curly strings, ribbons, leaves and flowers. This might just be me, but if a designer combines two elements to make one ... say a button with a bow on it ... I like to have the button plain, too (I like to do my own combining). Recently, I have grown to love plump alphas that coordinate with the kit, too. When I am in doubt based on the preview of the kit, I like to look at layout examples using it ...
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